Tommaso Cappelletti

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	<title>Tommaso Cappelletti</title>
	<link>https://tommasocappelletti.com</link>
	<description>Tommaso Cappelletti</description>
	<pubDate>Tue, 27 Sep 2022 17:31:54 +0000</pubDate>
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		<title>andmemories</title>
				
		<link>http://tommasocappelletti.com/andmemories</link>

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		<pubDate>Tue, 27 Sep 2022 17:31:54 +0000</pubDate>

		<dc:creator>Tommaso Cappelletti</dc:creator>
		
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 Home
	
UX and UI DesignDic 2020
Prototyped on Adobe XD

	
What is ANDMEMORIES?


A Sustainable lifestyle brand Zurich-based, Switzerland. Founded by Cristina Bleuler.


 &#60;img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/83fad032124b40b970cdc8d62d741c242b87996f8da2b3fd4e0f4de40e845598/andmemeories-logo-slide.png" data-mid="1229187" border="0" /&#62;&#60;img width="1920" height="616" width_o="1920" height_o="616" src_o="https://cortex.persona.co/t/original/i/51020683e029ac14a3f903d30ce3694a98c3708a5d6f93e92ce55d720be02352/andmemeories-products-slide.png" data-mid="1229190" border="0" /&#62;
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From Cristina's own words


“Andmemories is the project in which I give voice to the forgotten treasures from the past. I open up a stage for trades from the past and let them come to life again.”


	&#60;img width="434" height="964" width_o="434" height_o="964" src_o="https://cortex.persona.co/t/original/i/aa65821d6cc202eec3236e336132d4b52ce9763710e77d53c13303946d05f8a6/AND-website-mock-mobile.gif" data-mid="1229212" border="0" /&#62;
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Visit andmemories.ch &#38;nbsp; Home
	

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		<excerpt> Home 	 UX and UI DesignDic 2020 Prototyped on Adobe XD  	 What is ANDMEMORIES?             A Sustainable lifestyle brand Zurich-based, Switzerland. Founded...</excerpt>

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		<title>jar</title>
				
		<link>http://tommasocappelletti.com/jar</link>

		<comments></comments>

		<pubDate>Tue, 27 Sep 2022 17:09:45 +0000</pubDate>

		<dc:creator>Tommaso Cappelletti</dc:creator>
		
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 Home
	
UX Design and Research Self initiated projectFeb 2021 - Jun 2021
Prototyped on Adobe XD
Read full case study on NotionAwards
Best Purple App Design 2023 (DesignRush)
	
What’s Jar?
Jar is a place for the creative communities. A mobile app focused on learning and discover new professional vocabularies and trends. Save words in your profile, discover definition, add your own ones. 
Shape and remix your knowledge.


	&#60;img width="600" height="1180" width_o="600" height_o="1180" src_o="https://cortex.persona.co/t/original/i/79f710e3ac1333bc32ee18226f2796d34f8ee86004304e2ead54c391d4040a03/Jar-App-Prototype-Onboarding.gif" data-mid="1228757" border="0" /&#62;


	&#60;img width="976" height="1920" width_o="976" height_o="1920" src_o="https://cortex.persona.co/t/original/i/cd67ae60c38f3f8d895e1b3b1824b148c6ddc0257d72e477b6aad1fe7c45d6ba/jar-feed-screen.png" data-mid="1228758" border="0" /&#62;
	&#60;img width="1556" height="3060" width_o="1556" height_o="3060" src_o="https://cortex.persona.co/t/original/i/19392ff2377858200ecb6508b320a6c01931973cd98b5415a768e9dd8ed4e314/jar-setting-screen-_-mock.png" data-mid="1228760" border="0" /&#62;
The Problem


Professions change fast as technology, so does professional jargons and vocabulary. In a time of exponential change, careers develop very specific terms for very specific type of job positions. When starting a new job in a new industry keeping up with new terms and jargon into your new professional environment can be challenging.

&#60;img width="3352" height="1594" width_o="3352" height_o="1594" src_o="https://cortex.persona.co/t/original/i/c80387cd2b7187cbfe3e937ceab02fca57a88d7916d1174a8ed1c429b9b12f27/Jar-The-problem.png" data-mid="1228761" border="0" /&#62;The Solution


An augmented vocabulary able to assist your new career change suggesting you trending words relative to your industry or simply keeping you updated on what’s up in your field. Browse through suggested words or create your own flash cards.


&#60;img width="2542" height="1526" width_o="2542" height_o="1526" src_o="https://cortex.persona.co/t/original/i/fc0d554cbdfb60e1aa795eb2354ea1fb1e0b04895fa64df09e13731fd3c167d4/Jar-Meet-Patricia.png" data-mid="1228795" border="0" /&#62;Meet Patricia: Primary User Persona

Patricia just started working as a producer in a videogame company, her job is to coordinate and manage the production of digital assets created by Illustrator and 3D Artists. She needs to be sure everyone is on the same page to ultimate the deliverables in time for the clients.

She is doing a lot of meetings and frequently needs to double-check online terms and idioms of the Videogame Industry and 3D Art. She has to browse and read through entire blogs to found the definition of what she is looking for.
Patricia’s Goal:• Maintaining her workflow going not interrupting it with search sessions
Patricia’s Needs:• Access reliable jargon easily• Check terms for / during meetingWe believe that by creating a vocabulary app focused specifically on professional glossaries, will help Patricia with her daily task and help her gain knowledge.

&#60;img width="1779" height="903" width_o="1779" height_o="903" src_o="https://cortex.persona.co/t/original/i/1de7e6a5189db3210fc5a6652912f4a9f1902b6e4fe9352523242b747d481646/Jar-Meet-patricia-2.png" data-mid="1228769" border="0" /&#62;


The 5 Ws of Jar

Who: The Creatives (Millennials, Digital Native, 25-40 yo)
What: A mobile application focused on learning new vocabularies.
When: On-the-go for very short study sessions
Where: Lunch break, Transportations
Why: To keep track of what’s up in your field.


User Flows: Customize Your Jar Profile


Task Analysis:
Entry Point: 
Download the app
Success Criteria: Customize your profile 

Download the AppOpen the AppIntro screensCreate an account Log into the appOnboardingSelect your current job Select the job position you’re interested learning aboutSelect words from the jargon of your desired job, you already knowSelect “Save” to personalize your professional profile


	&#60;img width="2560" height="4248" width_o="2560" height_o="4248" src_o="https://cortex.persona.co/t/original/i/4e02a713892780e834ace1125ce01f09a8ad35e1d1bbebc016f70267fe8f50ef/Jar-user-flow-1.png" data-mid="1228780" border="0" /&#62;


Screen: Customize Your Jar Profile

	&#60;img width="1556" height="3060" width_o="1556" height_o="3060" src_o="https://cortex.persona.co/t/original/i/ddea1e860a6065849f9a19a48de96ba1c480e6cc274d7faf632067fef8f30ed5/customize-your-jar-screen-_-mock.png" data-mid="1228783" border="0" /&#62;
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Onboarding

&#60;img width="3366" height="1680" width_o="3366" height_o="1680" src_o="https://cortex.persona.co/t/original/i/0d3f937106f0ef885034d365cd04ddc5a1d4f1085a3ff185f4190c807131504f/onboarding-first-part.png" data-mid="1228786" border="0" /&#62;
&#60;img width="3368" height="1710" width_o="3368" height_o="1710" src_o="https://cortex.persona.co/t/original/i/2343a1d637e8b57713375c58755e4c551d8fccfdff60f876b792bb43811c8850/Onboarding-second-part.png" data-mid="1228787" border="0" /&#62;Usability Test Report


&#60;img width="3368" height="1572" width_o="3368" height_o="1572" src_o="https://cortex.persona.co/t/original/i/992e592183f23a07a81c6f9a922f2c9c22d7ab5b48e84baabb066d9c7dd1251a/Usability-test-report-2.png" data-mid="1228790" border="0" /&#62;&#60;img width="3368" height="1572" width_o="3368" height_o="1572" src_o="https://cortex.persona.co/t/original/i/47680740b72e0406b1c576f38d67b875720254d7814e15004663a64d8288b295/usability-test-report.png" data-mid="1228789" border="0" /&#62;Prototype Revision


Dislike a Definition Feature:
&#60;img width="3366" height="1572" width_o="3366" height_o="1572" src_o="https://cortex.persona.co/t/original/i/cb6efa2f6e04c240b5c98435c03449d1711b6dd2b4d7247f46ec139b4cf1646c/jar-prototype-revision.png" data-mid="1228791" border="0" /&#62;&#60;img width="3366" height="1572" width_o="3366" height_o="1572" src_o="https://cortex.persona.co/t/original/i/ed9728e8b36fc72c695ecd1e9de7e95d16ae1fd26e853e8496385e5d2ed99ea5/jar-prototype-revision-b.png" data-mid="1228792" border="0" /&#62;
Saving A Word Into A Deck Flow:
&#60;img width="3366" height="1572" width_o="3366" height_o="1572" src_o="https://cortex.persona.co/t/original/i/a2ccaa82e53e9d1cda9cdfb28132b6f8f136bdda441055d27dc1ca7ef08787fd/jar-prototype-revision-1.png" data-mid="1228793" border="0" /&#62;&#60;img width="3366" height="1572" width_o="3366" height_o="1572" src_o="https://cortex.persona.co/t/original/i/5e30b8218e6902fa1e7eb3e590269bac2593512e728e5afc3ef76392ffdef74d/jar-prototype-revision-1b.png" data-mid="1228794" border="0" /&#62;

Learnings

I learned important lessons during the process of this project that have influenced my work moving forward.

☝ Wireframes are the hardest thing coming from Design and Art Direction as I tent to finalize a design in detail, but I start learning that the less a wireframe is detailed, the easy to draft solutions afterwords.

☝ Prepping the scenarios in the user testing is key and very helpful to succeed into a smooth user testing.


Next Steps for Jar


This project was realized during the Intro to UX Course at Career Foundry, I’d like to


➡️ I’d like to work on the social aspect of Jar, as a space where the creative communities can contribuite sustain and evolve creative and professional jargons.


➡️ I’d like to work better of the home feed, developing new interactions to study and memorize new words. Quiz, word games or other flashcards formats for example.


What did you think about this case study?

✉️&#38;nbsp; Let me know your thoughts by sending an email


🔗&#38;nbsp; Connect with me on LinkedIn


Read full case study on Notion
	
	 Home


</description>
		
		<excerpt> Home 	 UX Design and Research Self initiated projectFeb 2021 - Jun 2021 Prototyped on Adobe XD Read full case study on NotionAwards Best Purple App Design...</excerpt>

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		<title>bud</title>
				
		<link>http://tommasocappelletti.com/bud</link>

		<comments></comments>

		<pubDate>Tue, 27 Sep 2022 17:01:27 +0000</pubDate>

		<dc:creator>Tommaso Cappelletti</dc:creator>
		
		<category><![CDATA[]]></category>

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 Home
	UX Design and Research
 

Self initiated project
Dic 2021 - Mar 2022
Prototyped on Figma
Tools: Figma, Optimal Workshop, Typeform, G-Suite, Slack.
Read full case study on Notion
	
What is Bud?
A date advisor app to get tips and support. With the belief that dating is like kissing, and “every kiss is like the first” the project focus on online dating for beginners or non-digital native. Is choosing the picture? What to write in the bio? Or what to say chatting?

 
&#60;img width="1994" height="1167" width_o="1994" height_o="1167" src_o="https://cortex.persona.co/t/original/i/4432d1e251f9176d1464b6a3738750d6378ee7456504b4d060f02c1d240d494a/Bud-hero-image.jpg" data-mid="1228137" border="0" /&#62;Online Dating is a JungleDating platforms have shaped relationships and hooking-up culture as we know it today and is different from years ago before social networks. Presenting themselves, matching, texting, sexting, meeting, repeat. Navigating into the online dating jungle can be overwhelming.

I’ve explored different features to guide and support people who either are beginners, back in the dating pool, or simply want to spice up their life.

&#60;img width="1557" height="870" width_o="1557" height_o="870" src_o="https://cortex.persona.co/t/original/i/405767969236183929701a3b131144b9d263b809362f8e96bf19ab6309a76e22/data-viz-tinder.png" data-mid="1228130" border="0" /&#62;


Bud *Boost *Ur *DatesA single place where to find answer to the most frequent questions online dating related. Bud gives customized advice based on you. Browse through tips and articles, chat with AI advisors or match with dating coaches and get a 1to1 review of your photos or bios.


	&#60;img width="534" height="1080" width_o="534" height_o="1080" src_o="https://cortex.persona.co/t/original/i/6f7f79b469b237632106f03643e773ac2470dd7ce711c344f86897476c44c13b/buds-onboarding.gif" data-mid="1228116" border="0" /&#62;
	&#60;img width="430" height="869" width_o="430" height_o="869" src_o="https://cortex.persona.co/t/original/i/8cbfd749a86830dde3c80c4f6b12bc4c819c38123648cb22c4420427fb91195f/image.png" data-mid="1228114" border="0" /&#62;
	&#60;img width="864" height="1736" width_o="864" height_o="1736" src_o="https://cortex.persona.co/t/original/i/b16b30eada0beb74a1ebfb22b9f91ca2783920da611be8ff6bd5371d76f8c38c/bud-match-a-coach.png" data-mid="1228115" border="0" /&#62;
The ProcessFor this project I worked in the role of UX designer and researcher, focusing on the research of different use of platforms for dating purpose and analyzing frustration and frictions of users. I’ve applied the design thinking approach conducting, after defining the problem, competitive analyses, user interviews and personas. I’ve wireframed and prototyped a design concept which I’ve tested conducting user testing followed by 2 design iterations.

&#60;img width="1940" height="792" width_o="1940" height_o="792" src_o="https://cortex.persona.co/t/original/i/c1e03b47fd733d871b6eca0f5c1d312048c8b4ee4df4c0721c1aeb2553150079/Bud-Case-Study-Process.png" data-mid="1229411" border="0" /&#62;
PersonasUsing quantitative and qualitative data from user interviews, I defined two user personas: Anna the user and Alex the dating expert. During the defining phase of the design process, I want to better empathize with my target user group and prioritize design decisions according to their needs and goals.


&#60;img width="4424" height="5932" width_o="4424" height_o="5932" src_o="https://cortex.persona.co/t/original/i/aab4664ac5e8214310c251925313ecde7b36a91800eb4b646ae9a3fc016a0e30/Persona-Anna.png" data-mid="1228155" border="0" /&#62;

&#60;img width="4352" height="3252" width_o="4352" height_o="3252" src_o="https://cortex.persona.co/t/original/i/b4107558d094102499459d986069f5837492c35db2d2ea96e2f76fb51b7c5b66/Persona-Alex.png" data-mid="1228156" border="0" /&#62;
Card sorting and Sitemap
Considered the vast amount of possible advice related to dating, Wellbeing (Wellness, Care, Health) Technology (Apps, Social media, Mixed signals)&#38;nbsp; Intimacy (Sex, Boundaries, Consent) Lifestyle (Fashion, Trends, Communities) Relationships (Life goals, Trust, Commitment) I conducted an hybrid card sorting test among ten participants with physical and cards and via Optimal Sort. 
I used obtained data to evaluate the hierarchy of the sections and subsections, which led to the iteration of the sitemap.


&#60;img width="2684" height="1316" width_o="2684" height_o="1316" src_o="https://cortex.persona.co/t/original/i/e3c64f0ed5d72a4a72c42308878a60ef82d99b63dc679d19c79469dfe0a5a863/card-sorting-bud.png" data-mid="1228289" border="0" /&#62;&#60;img width="2656" height="1484" width_o="2656" height_o="1484" src_o="https://cortex.persona.co/t/original/i/48675935e2e10fadba9ed5953e8e6fc5d7bdf0a1091a02998bcdb1d66feb0f59/sitemap-bud.png" data-mid="1228290" border="0" /&#62;


&#60;img width="3189" height="2405" width_o="3189" height_o="2405" src_o="https://cortex.persona.co/t/original/i/9c52afc4e1a92d495bc5bee849566d1b1f0f62a86cb14a37086f712a0707af59/Bud-App-Design-hero-image-Sketches---Wireframes.png" data-mid="1228131" border="0" /&#62;
I believe who is frustrated by dating online and is looking for help online would benefit to have a place to access personalized advice that would have a friendly interface. Most of the design challenge I faced were dealing this fact: dating is a very sensitive topic, which could easily create a big trust wall between the users and the app, more than any other online services. 
The other challenge is the broad target audience, (potentially) anyone could want go on a date or could be interested in build awareness on dating culture topics.


&#60;img width="1101" height="467" width_o="1101" height_o="467" src_o="https://cortex.persona.co/t/original/i/a081de71852d1c950d1d9d588c16920ece98c1c9d6cda4faf1a19ea36284a77c/Schermata-2022-08-23-alle-16.54.48.png" data-mid="1228132" border="0" /&#62;&#60;img width="1376" height="632" width_o="1376" height_o="632" src_o="https://cortex.persona.co/t/original/i/7eccc819f01efe7c9faf1ed11be66b36d35f08a72750322a584f7a2112bd7c7e/Schermata-2022-09-12-alle-15.57.04.png" data-mid="1228133" border="0" /&#62;

How to create trust?
A conversational onboarding, to start.


I believe one possible way to break the possible trust-wall between the user and the app is a conversational interface. It would be a good way to onboard new users avoiding also that annoying feeling of “I’m singing up to another platform..”.


	&#60;img width="534" height="1080" width_o="534" height_o="1080" src_o="https://cortex.persona.co/t/original/i/e5d296f745f882f4d1c2b09e2047b7da06df1d3dd2b34cc9a7dd194245fb95d2/bud-onboarding.gif" data-mid="1228135" border="0" /&#62;
	&#60;img width="864" height="1743" width_o="864" height_o="1743" src_o="https://cortex.persona.co/t/original/i/c366b39f9380a1950a53a515a630b9c2399f82782888e0e048600bd0f02f2321/Schermata-2022-08-23-alle-17.38.40.png" data-mid="1228136" border="0" /&#62;
	&#60;img width="858" height="1730" width_o="858" height_o="1730" src_o="https://cortex.persona.co/t/original/i/95ad1cb7febc2f5c0c2438bf9f8574743f5393590dde0b68ec9032b595b15656/Schermata-2022-09-12-alle-16.23.26.png" data-mid="1228134" border="0" /&#62;

&#38;nbsp;
How to talk to a very large target group?Ai button, fits all.


Dating issues can be related to a lot of different reasons and topics. To access a specific help without navigating the entire web I believed thematic AI advisors can assist you and redirect you to articles, tips or the help of a professional expert. I designed one button to make you able to ask, search or interact with the expert directly.


	&#60;img width="538" height="1078" width_o="538" height_o="1078" src_o="https://cortex.persona.co/t/original/i/08b03dda5cea301a01ef15e5d9750e1d5ccbbea772889f1407296613c5973e76/bud-search-feature.gif" data-mid="1228141" border="0" /&#62;
	&#60;img width="858" height="1730" width_o="858" height_o="1730" src_o="https://cortex.persona.co/t/original/i/cc0b697ee7fa430f362e732d81aefdcadee68e9ea4ddc5c43f39b15c9d24d2b1/Schermata-2022-09-12-alle-16.49.38.png" data-mid="1228142" border="0" /&#62;
	&#60;img width="864" height="1736" width_o="864" height_o="1736" src_o="https://cortex.persona.co/t/original/i/0c228051bc313f08177034343f0274f973d8598e8eafc09784137bc8b0967bda/Schermata-2022-09-12-alle-17.03.45.png" data-mid="1228143" border="0" /&#62;


	&#60;img width="538" height="1075" width_o="538" height_o="1075" src_o="https://cortex.persona.co/t/original/i/e248600a07d5defd4656c843fc6a00cf9eb3c2596f76b8607369798a1317175a/bud-tinder-tips-opening-lines.gif" data-mid="1228144" border="0" /&#62;
	&#60;img width="864" height="1736" width_o="864" height_o="1736" src_o="https://cortex.persona.co/t/original/i/c8340611c4ea7811f84cf7402e1e2e27ae5ab73a830a79fb05bd7b68fe400bbb/bud-tinder-tips.png" data-mid="1228145" border="0" /&#62;
	&#60;img width="864" height="1736" width_o="864" height_o="1736" src_o="https://cortex.persona.co/t/original/i/09f5d04c01a35070ed2dafbc0b75b1c27a40d1fb19ed623d1d492e275bd54e65/bud-tinder-tips-opening-lines.png" data-mid="1228146" border="0" /&#62;
Design System

The logo uses Fredoka Semi Expanded typeface. All other typography in the app uses Gotham Rounded. Typographical hierarchy is limited to two levels per tier to keep communication simple. Text color is #FFFFFF by default unless #000000 is needed for button contrast.


&#60;img width="2334" height="1128" width_o="2334" height_o="1128" src_o="https://cortex.persona.co/t/original/i/fcca620337cac05284ab85194ae2d829062a632872b692cc34982dfd56ec383a/logo-font-bud.png" data-mid="1228292" border="0" /&#62;&#60;img width="2334" height="1128" width_o="2334" height_o="1128" src_o="https://cortex.persona.co/t/original/i/e47957379e361b0fb387bf31c9b5bffbbc52d7f8aac7fc330a465bcc1b211b0b/design-system-bud.png" data-mid="1228293" border="0" /&#62;


	Dating App Color Studio

The look of Bud is very minimal as existing dating apps that will be feature bud will have their recognizable brand ID, keeping in mind the target was particularly essential here to avoid confusion yet help navigate the users through the dating apps brands. To do so I studied the colors of the main actor in the scene such as Tinder, Bumble and OkCupid.Bud main palette is monochromatic, from dark anthracite to grey when some element need highlight. Accent color and Secondary colors can be used to determine Bud content. Secondary color express Success, Warning or Alert / Dislike. Tertiary Color are representing Dating Apps features inside the app to help navigate through the content of BUD*. Neutrals are used primarily for text and for light contrasting backgrounds, as seen in the Profile Page.

	
&#60;img width="2342" height="1132" width_o="2342" height_o="1132" src_o="https://cortex.persona.co/t/original/i/7b0dca41fa353617067f0150b5a1f8b4b3c54cde78f027328d7f619c7f6f0647/Tinder-color-studio.png" data-mid="1228149" border="0" /&#62;
&#60;img width="2342" height="1132" width_o="2342" height_o="1132" src_o="https://cortex.persona.co/t/original/i/dd00b850158146ca78f5b416ecfbeaee3c4f2398608e43c60cfb45f668137b6d/ok-cupid-color-studio.png" data-mid="1228150" border="0" /&#62;
&#60;img width="2338" height="1132" width_o="2338" height_o="1132" src_o="https://cortex.persona.co/t/original/i/5ea02964eb968a43c422e1c5274e89743ef7fba5c1d096bddc5361183a800241/bumble-color-studio.png" data-mid="1228151" border="0" /&#62;
Bud UI Color Palette&#60;img width="2334" height="1898" width_o="2334" height_o="1898" src_o="https://cortex.persona.co/t/original/i/b0adf3a2519c9f515c0a745d3755fa6a3fc73942051cad22fa9ec6961c84d507/Bud-App-UI-Color-Palette.png" data-mid="1228152" border="0" /&#62;
 
Apps Featured into Bud Color Palette
&#60;img width="3086" height="1954" width_o="3086" height_o="1954" src_o="https://cortex.persona.co/t/original/i/d2859143fc11451156b60106f65579719dfdddd292f22da7a0415691caff9f72/Apps-Featured-into-Bud-Color-Paletter.png" data-mid="1228153" border="0" /&#62;
Bud UI Components&#38;nbsp;
&#60;img width="4368" height="2706" width_o="4368" height_o="2706" src_o="https://cortex.persona.co/t/original/i/0eb0b3f205dacb5a0a5730df36fa73a3c8ec00b9f9701e31a95628c145b1c347/UI-Components-BUD.png" data-mid="1228154" border="0" /&#62;
User Testing

I’ve conducted a user testing aimed to evaluate the learnability of new users interacting with the app for the first time on their mobile. Observing how easily the user can complete main tasks such as signing up and going through the onboarding, if they understand the app and its mission, and if they can navigate through the app's core features.
More documentation available upon request 


Next Steps for Bud


This project was realized during the UX Immersion Course at Career Foundry but I’d like to keep developing the following parts:

➡️ I’d like to work on the IA of Bud. Developing the content structure of the app, which I found to be the core of how the service can effectively give support.


➡️ I’d like to develop better the home feed features adding new interactions to give custom made advice in a fun and effective way.


What did you think about this case study?

✉️&#38;nbsp; Let me know your thoughts by sending an email
🔗&#38;nbsp; Connect with me on LinkedIn


&#38;nbsp;Read full case study on Notion
	
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		<excerpt> Home 	UX Design and Research    Self initiated project Dic 2021 - Mar 2022 Prototyped on Figma Tools: Figma, Optimal Workshop, Typeform, G-Suite, Slack. Read...</excerpt>

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		<pubDate>Tue, 07 Jan 2020 22:42:56 +0000</pubDate>

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&#60;img width="107" height="107" width_o="107" height_o="107" src_o="https://cortex.persona.co/t/original/i/ad7a2733b8978dc9d564a96f70f5102195299bd466d9e7a716bbd0cdb9628cd0/Tomato-Mascotte.png" data-mid="1228121" border="0" /&#62;

	Tommaso Cappelletti
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&#60;img width="3156" height="2024" width_o="3156" height_o="2024" src_o="https://cortex.persona.co/t/original/i/3d0045ad7a7b32f278e48e6b706b6dc0e5f834cb617493b9c1ca5ab8c8eb370f/bud-cover.png" data-mid="1228210" border="0" /&#62;BUD — An advisor app to get tips and support on online dating.View case study&#38;nbsp;


&#60;img width="1548" height="1043" width_o="1548" height_o="1043" src_o="https://cortex.persona.co/t/original/i/3159756afad4e31b9766da27f9af23150c96bd8cea2e581fd6de06864de1577c/jar-cover.jpg" data-mid="1228751" border="0" /&#62;
JAR —&#38;nbsp;An app focused on learning and discover new professional vocabularies.

View case study 


&#60;img width="1548" height="1043" width_o="1548" height_o="1043" src_o="https://cortex.persona.co/t/original/i/7e4c1bb5f55bac4393fe94c88045f5b07616967c67c23332bbbd67c25b82be2d/andmemerories-cover.jpg" data-mid="1228988" border="0" /&#62;ANDMEMORIES — Website for a sustaiable lifestyle brand Zurich-based&#38;nbsp;
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Wysker — Face Filter ImplementationView case study on my Notion 
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Pardigme — Map based AR Shopping app 
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</description>
		
		<excerpt>Tommaso Cappelletti 	info  BUD — An advisor app to get tips and support on online dating.View case study&#38;nbsp;      JAR —&#38;nbsp;An app focused on...</excerpt>

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		<title>info</title>
				
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		<pubDate>Sun, 04 Nov 2018 18:28:19 +0000</pubDate>

		<dc:creator>Tommaso Cappelletti</dc:creator>
		
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&#60;img width="107" height="107" width_o="107" height_o="107" src_o="https://cortex.persona.co/t/original/i/54d175db1e9f0c36d5490b2e6804ca38778bbbc2aed65de8a603d6ea75653525/Tomato-Mascotte.png" data-mid="1228122" border="0" /&#62;

	Tommaso Cappelletti 
PORTFOLIOProduct Designer
Notion


CV2025


	Senior Product Designer and Creative Director currently based in Berlin .&#38;nbsp;
I’m particularly interested in the cultural dimensions of design, exploring how digital aesthetics, internet cultures, and emerging technologies shape interaction and meaning.

Since 2013 I worked at the crossroads of transmedia technology and culture, creating next-level experiences for international clients and agencies.

I co-founder of Clusterduck in 2016, a research and design collective specializing in internet culture, and Nefula in 2013, the first Italian studio of near future design.&#38;nbsp;I work as a Art Director as Tomato, exploring the playfulness side of branding.

 
SELECTED CLIENTSMSCHFWIREDLVMHGQ


PRESS
Coeval Magazine
FOAM
Ars Elettronica
Emap/Emare
Art Tribune
Collide24
Brutalist Websites
VICE
FEATURED AT
Transmediale, 2023
Ars Elettronica, 2020WIRED Next Fest, 2015Frontier of Interaction, 2013


TOMMASO ELSEWHERE +393382188260
Linkedin
Vimeo
Twitter
Behance


</description>
		
		<excerpt>Tommaso Cappelletti  PORTFOLIOProduct Designer Notion   CV2025     	Senior Product Designer and Creative Director currently based in Berlin...</excerpt>

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		<title>old</title>
				
		<link>http://tommasocappelletti.com/old</link>

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		<pubDate>Mon, 17 Aug 2015 23:34:03 +0000</pubDate>

		<dc:creator>Tommaso Cappelletti</dc:creator>
		
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		<guid isPermaLink="false">212778</guid>

		<description>
&#60;img width="107" height="107" width_o="107" height_o="107" src_o="https://cortex.persona.co/t/original/i/567d948c33fb6190b8e0ebb735b1274d59cd5c4cc4e7c1cb368b62455504b7b2/Tomato-Mascotte.png" data-mid="1225032" border="0" /&#62;

 I’m Tommaso, Berlin-based Designer and Art Director with a passion for pop and digital culture, skilled in optimizing design processes to enhance experiences.

Since 2013 I worked at the crossroad of transmedia technology and culture. Combining the now with my love of timeless design, I creates products for the next generations. 


SELECTED CLIENTS
MSCHF
WIREDLVMH
GQ

SELECTED WORKBud* Dating Advisor, UX-UI

Jar App, UX-UI
Andmemories, Direction

Internet Fame, Branding
#MEMEMANIFESTO, BrandingFEATURED ATArs Elettronica, 2020WIRED Next Fest, 2015Frontier of Interaction, 2013


PRESS Coeval Magazine 
FOAM
Ars Elettronica

Emap/Emare


Art Tribune
Collide24

Brutalist WebsitesASVOFVICE


PORTFOLIOArt Director
UX DesignerCV&#38;nbsp;2022

&#60;img width="299" height="988" width_o="299" height_o="988" src_o="https://cortex.persona.co/t/original/i/1b6cc27539f0d13363ebdd02baf8a46238d53b4c9afbf0818353361c9acd9691/Tommaso-full-body-portrait.png" data-mid="1224163" border="0" /&#62;


TOMMASO ELSEWHERE
 +393382188260 say hello


Linkedin&#38;nbsp;Vimeo
TwitterBehance


&#60;img width="300" height="103" width_o="300" height_o="103" src_o="https://cortex.persona.co/t/original/i/aa6b608b62c06f0ddfa3d84cf82aca289bfe219693aa63da43d6e66fe5d75418/tommaso-cappelletti-barcode-logo.svg" data-mid="1223964" border="0" /&#62;


</description>
		
		<excerpt>I’m Tommaso, Berlin-based Designer and Art Director with a passion for pop and digital culture, skilled in optimizing design processes to enhance experiences....</excerpt>

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