Born in time to ignore Clippy, forced to argue with LLMs.

Since 2013, I've designed at the intersection of product and culture.
A background in Art Direction sharpened the eye for identity and narrative; years in Product Design made that instinct measurable and deployable at scale.

I’ve worked with agencies like MSCHF and MONOGRID and brands including Gucci, Adidas, LVMH, GQ, and WIRED on projects spanning UX/UI, design systems, digital platforms, and cultural experiences. Currently at S&SMedia Group in Berlin, leading UX/UI across web and mobile products, AI integration into learning systems, user research, and engineering hand-off.

Co-founder of Clusterduck Collective, researching internet culture, metaphors, and symbolic systems in digital environments.

I've spent the last decade studying the web as a place informed by the understanding that every interface is also an argument about how the world does and will work tomorrow. Curious by default. Structured by necessity. Based in Berlin.